2022.09.05

EE Times China interviewed Comchip Vice General Manager Tommy Chiu

EE Times China interviewed Comchip Vice General Manager Tommy Chiu on the driving forces behind the rapid growth of smart cockpits.

Interview Summary: Comchip Vice General Manager Tommy Chiu Featured in EE Times China

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Topic: Driving Forces Behind the Rapid Growth of Smart Cockpits and Comchip's Technical Strategy

Interviewee: Tommy Chiu, Vice General Manager, Comchip Technology

Qiu Hongmin stated that smart cockpits are rapidly becoming a core application in automotive electronics, with market demand continuing to expand. Growth is driven by consumers’ expectations for personalization, human-machine interaction, and immersive experiences. Component reliability and packaging innovation are key to advancing smart cockpit modules.

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Comchip’s Technical Strategy:

  • Introduced WLCSP components with side-wettable flanks to enhance SMT assembly reliability and inspection visibility.
  • Packaging design emphasizes shear strength, high integration, and miniaturization—ideal for high-density automotive modules.
  • Actively expanding into automotive electronics and strengthening brand competitiveness through technical innovation.


Market Outlook:

  • Compared to autonomous driving, smart cockpits have a lower technical threshold and faster commercialization.
  • Comchip will continue investing in high-reliability component development to support diverse smart cockpit applications.